Erin Dimond & Jordan Dugger’s Playbook for Online Fitness Coaching Success

 

1. Who Are Erin Dimond & Jordan Dugger?

Erin Dimond launched her online coaching business in 2013 and scaled it from zero to $500K/year, at one point adding 60 clients per month. Together with husband and partner Jordan Dugger, she now co‑founds and leads Impact Fitness Coaching Academy (IFCA)—a 7‑figure accelerator designed specifically for fitness, health, and performance coaches.

 

2. The Playbook Overview: Core Strategies

Erin and Jordan share a clear playbook focused on organic client acquisition, brand authority, and business scaling. One key offering includes their “6‑Figure Organic Posts Templates”—done‑for‑you posting guides that position coaches as go‑to experts and attract paying clients on autopilot.

 

3. Signature Tactics for Success

• Organic Content Framework

Their strategy emphasizes consistent, value‑driven social media posts crafted using proven templates. Coaches use these frameworks to educate, engage, and convert prospects—serving both early‑stage business builders and experienced pros.

• High‑Level Mentorship & Accountability

Through IFCA, Erin and Jordan provide live coaching, community support, and personalized feedback. As one participant review said: “a well‑rounded program that not only educates but also provides hands‑on mentorship and a supportive environment.”

 

4. Why It Works: Unique Advantages

Proven Business Origins

Erin’s own success story—rapid scaling from side hustle to high‑earning coach—adds credibility and relatability for clients.

Holistic Approach

The playbook blends mindset training, business systems, content strategy, and community power—all reinforcing each other within IFCA’s ecosystem.

 

5. How to Apply Their Playbook to YOUR Coaching Business

Step 1: Master Your Niche & Messaging

Define your ideal client, use content prompts from Erin & Jordan’s templates, and begin posting consistently to build authority.

Step 2: Leverage Done‑For‑You Templates

Use organic content systems that their members are trained on—save time and reduce friction in content creation.

Step 3: Join a Coaching Community

If possible, plug into supportive communities like IFCA where you can get feedback, grow accountability, and iterate faster.

Step 4: Track & Scale

Monitor key metrics—engagement rates, lead conversion, client retention—and reinvest in what works. Over time, scale offers or group coaching tiers.

 

Final Thoughts

Erin Dimond and Jordan Dugger’s playbook is more than theory—it’s battle‑tested, rooted in real results and built around coaching success at scale. With powerful content templates, mentoring, and business strategy hands‑on, IFCA empowers coaches to build authority, attract clients organically, and grow sustainably. If you're ready to level up your online coaching game, this is a proven roadmap to follow.

 

My Experience With Erin Dimond & Jordan Dugger: Honest and Eye-Opening

 

Working with Erin Dimond and Jordan Dugger has been nothing short of transformative — not just for my business but also for how I see the online coaching industry. As the founders of Impact Fitness Coaching Academy (IFCA), Erin and Jordan have built a program that goes far beyond generic business advice. In this article, I’ll share my honest and eye-opening experience working with them.

Breaking My Limiting Beliefs as a Coach

Before joining IFCA, I was overwhelmed by the noise in the online coaching space — conflicting advice, no clear strategy, and constant burnout. Erin and Jordan immediately helped me quiet the chaos. They encouraged me to focus on the right areas of my business, showing me that I didn’t have to do “everything” to succeed. Their clear frameworks allowed me to double my confidence and my monthly income within months.

What Stands Out About Their Approach

One of the most eye-opening parts of working with Erin and Jordan was how much they genuinely care. They don’t just teach tactics — they coach you through mindset shifts, sales psychology, and leadership skills that most programs never even touch. From refining my offer to improving my client delivery, every step was intentional and tailored to what I truly needed.

Learning From Their Own Experience

What makes Erin and Jordan so credible is their own journey. They’ve built their businesses from the ground up, which means they don’t just talk theory — they’ve lived it. During our time together, they shared real stories about their own struggles and wins, which made their advice relatable and actionable.

Results That Speak For Themselves

Within the first few months of applying what I learned in IFCA, I started signing clients consistently, raising my prices with confidence, and finally creating a schedule that didn’t drain me. Erin and Jordan helped me stop chasing quick fixes and build a foundation I can grow on for years to come.

Final Thoughts: More Than Business Coaching

Working with Erin Dimond and Jordan Dugger was more than just a business coaching experience — it was a personal breakthrough. They showed me what’s possible when you have clarity, strategy, and the right mentors in your corner. If you’re serious about growing your online coaching business, I can honestly say their program is worth every bit of the investment.

What I Learned About Running an Online Fitness Business Through IFCA

 

Starting and growing an online fitness business can feel overwhelming at first — from finding clients to managing sales, social media, and delivering real results. After going through the Impact Fitness Coaching Academy (IFCA), I gained the clarity, skills, and confidence I needed to build my business the right way. Here are the most important lessons I learned.

Mindset Matters as Much as Strategy

Before IFCA, I believed that success was just about posting workouts and hoping clients would come. IFCA taught me that mindset and belief in myself are just as critical as strategy. I learned how to think like a business owner, not just a coach — setting boundaries, staying consistent, and building systems to support growth.

A Proven Process Makes All the Difference

One of the most valuable parts of IFCA was learning a step-by-step framework for building a sustainable business. From identifying my niche and crafting an irresistible offer to creating an efficient client onboarding process, IFCA helped me stop guessing and start executing with purpose. The tools and templates they provided saved me countless hours of trial and error.

You Don’t Have to Do It Alone

Running an online business can feel isolating, but through IFCA, I was surrounded by coaches, mentors, and peers who genuinely wanted me to succeed. The coaching calls, group support, and accountability kept me on track. It was inspiring to see others at different stages and realize we’re all learning and improving together.

Sales and Marketing Can Feel Natural

Before IFCA, selling felt uncomfortable. I didn’t want to come off as “pushy.” IFCA completely changed my perspective, showing me how to market myself authentically and have sales conversations that focus on helping clients, not pressuring them. Learning how to attract the right clients through content, conversations, and clear messaging was a game changer.

Final Thoughts

IFCA gave me not just the knowledge but the confidence to grow a thriving online fitness business. The blend of mindset coaching, business strategy, and community support made all the difference. Whether you’re just starting or looking to take your business to the next level, what I learned through IFCA can help you build a business you’re proud of — and actually enjoy running.

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Why Coaches Say IFCA Gave Them the Tools They Were Missing

 

Starting and growing an online fitness coaching business comes with unique challenges. Many health and fitness entrepreneurs feel overwhelmed, unsure of how to attract clients, set up systems, or even price their services. That’s where the Impact Fitness Coaching Academy (IFCA) has stepped in — equipping coaches with the tools they didn’t even know they needed.

From Fitness Expert to Business Owner

Most coaches get into the fitness industry because they love helping people improve their health. But being a good trainer doesn’t automatically mean knowing how to run a business. Many IFCA clients came in saying they were spinning their wheels, undercharging, and burning out — despite working long hours. IFCA helped them bridge the gap between being just a trainer and becoming a confident business owner with a clear plan.

Systems and Strategies That Actually Work

One of the most common pieces of feedback from IFCA graduates is how much clarity they gained. The program provides proven frameworks for lead generation, sales conversations, pricing, client retention, and scaling — all tailored to online coaching. Instead of guessing what to do next, coaches leave with actionable steps and repeatable systems that free up time and energy to focus on their clients.

A Supportive Community

Another tool many didn’t realize they were missing? A network of like-minded entrepreneurs. IFCA isn’t just about strategies; it’s also about support. The private community of coaches, along with direct access to mentors like Erin Dimond and Jordan Dugger, gives clients accountability and a place to ask questions and share wins.

Real Results That Speak Volumes

IFCA coaches report everything from doubling their monthly revenue to gaining confidence in their ability to market and sell their services. By giving them the business tools they were missing — mindset coaching, systems, marketing strategies, and ongoing support — IFCA helps coaches turn their passion into a sustainable, growing business.

What No One Talks About When Starting an Online Fitness Business

 

The online fitness space is booming, and it’s never been easier to start your own coaching business. But there’s a side of the journey that doesn’t make it to Instagram stories or sales pages—the part that’s messy, uncertain, and often overwhelming. If you’ve been thinking about starting your own fitness business, or you’re already in the thick of it, here’s what most people don’t tell you.

 

1. Passion Isn’t Enough—You Need a Business System

Loving fitness is a great starting point. But to turn your passion into a profitable business, you need more than workouts and macros. You need systems. From lead generation and content strategy to offer structuring and client onboarding, these backend pieces are what truly set successful coaches apart. That’s why programs like IFCA exist—not just to inspire, but to equip you with a real business model.

 

2. Content Alone Doesn’t Pay the Bills

You can post every day, have a thousand followers, and still hear crickets in your DMs. The online coaching industry is saturated with great content, but few coaches know how to actually sell. At Impact Fitness Coaching Academy (IFCA), Erin Dimond and Jordan Dugger teach how to connect your content to your offer, so you can stop chasing likes and start converting leads.

 

3. Client Results Are Only One Part of the Equation

Most new coaches focus solely on client transformations—and while that matters, it’s only one part of the business. What about retention? Referrals? Boundaries? If you don’t know how to handle a late payment, an unmotivated client, or burnout in your own schedule, your business will struggle to grow. A mentor who’s walked this road before can save you months (or years) of trial and error.

 

4. The Emotional Rollercoaster Is Real

No one tells you how personal business feels—especially in the beginning. One month, you’re signing clients; the next, you're questioning everything. The mindset piece is just as important as strategy. That’s why at IFCA, mindset support and community coaching are built in. Because let’s face it: running a business can be lonely, but it doesn’t have to be.

 

5. You Don’t Have to Do It Alone

The truth is, most successful online coaches didn’t figure it out by themselves. They asked questions, invested in mentorship, and surrounded themselves with people who pushed them. IFCA was built for that very reason—to shorten the learning curve and give fitness entrepreneurs the real-world tools and support they need to succeed.

 

Final Thoughts:
Starting your online fitness business isn’t just about motivation and muscle. It’s about strategy, structure, and support. If you’re tired of guessing and ready for a real plan, check out Impact Fitness Coaching Academy and learn from coaches who have helped hundreds of others go from stuck to thriving.