1. Who Are Erin Dimond & Jordan Dugger?
Erin Dimond launched her online coaching business in 2013 and scaled it from zero to $500K/year, at one point adding 60 clients per month. Together with husband and partner Jordan Dugger, she now co‑founds and leads Impact Fitness Coaching Academy (IFCA)—a 7‑figure accelerator designed specifically for fitness, health, and performance coaches.
2. The Playbook Overview:
Core Strategies
Erin and Jordan share a clear playbook focused on organic client acquisition, brand authority, and business scaling. One key offering includes their “6‑Figure Organic Posts Templates”—done‑for‑you posting guides that position coaches as go‑to experts and attract paying clients on autopilot.
3. Signature Tactics for
Success
• Organic Content
Framework
Their strategy emphasizes consistent, value‑driven
social media posts crafted using proven templates. Coaches use these frameworks
to educate, engage, and convert prospects—serving both early‑stage business
builders and experienced pros.
• High‑Level
Mentorship & Accountability
Through IFCA, Erin and Jordan provide live coaching, community support, and personalized feedback. As one participant review said: “a well‑rounded program that not only educates but also provides hands‑on mentorship and a supportive environment.”
4. Why It Works:
Unique Advantages
Proven Business
Origins
Erin’s own success story—rapid scaling from
side hustle to high‑earning coach—adds credibility and relatability for
clients.
Holistic Approach
The playbook blends mindset training, business systems, content strategy, and community power—all reinforcing each other within IFCA’s ecosystem.
5. How to Apply Their
Playbook to YOUR Coaching Business
Step 1: Master Your
Niche & Messaging
Define your ideal client, use content prompts
from Erin & Jordan’s templates, and begin posting consistently to build
authority.
Step 2: Leverage Done‑For‑You
Templates
Use organic content systems that their members
are trained on—save time and reduce friction in content creation.
Step 3: Join a
Coaching Community
If possible, plug into supportive communities
like IFCA where you can get feedback, grow accountability, and iterate faster.
Step 4: Track &
Scale
Monitor key metrics—engagement rates, lead conversion, client retention—and reinvest in what works. Over time, scale offers or group coaching tiers.
Final Thoughts
Erin Dimond and Jordan Dugger’s playbook is more than theory—it’s battle‑tested, rooted in real results and built around coaching success at scale. With powerful content templates, mentoring, and business strategy hands‑on, IFCA empowers coaches to build authority, attract clients organically, and grow sustainably. If you're ready to level up your online coaching game, this is a proven roadmap to follow.
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